Kiyan, the founder of Boticca, met a jewellery designer from the Atlas mountains who travelled to the souqs in Marrakesh three times a week to sell her jewellery. Boticca set out to launch a retail marketplace where designers all over the world could sell their pieces on a global scale.

Working closely with the head of product, I overhauled the UX and UI across the site, from moving it onto a responsive column grid and refining the typography to restructuring the checkout flow. Alongside the front end, the product team and I also set up Boticca Team Tools, an app that let logistics staff track orders, issue refunds and message customers directly.

During this time I also completed a full redesign of the seller dashboard. It’s a rich web app that lets sellers upload product imagery, set pricing, write their own content and launch it live on their Boticca store without a moderator.